IBSA supports Santander’s ‘Fieeld’
Date: November 21, 2019
The International Blind Sports Federation is proudly helping to raise awareness of a new device that enables people with visual impairments to experience football like never before.
Fieeld is the first touch system for broadcasting pre-recorded sports events that enables the movements of the ball and the plays to be followed using fingertips. This innovative technology was created by the Havas Group and developed in conjunction with Banco Santander.
Caption: screenshot of launch video for Fieeld (with audio-description – click on image or here to view video).
The device converts the data collected by monitoring the players and reproducing each move. The technology transfers the position of the ball to the hands. The project is now at the point where it is looking for a technological partner to broaden development and possibly to market the product.
Juan Manuel Cendoya, senior executive vice president of Communications, Corporate Marketing and Research at Banco Santander, said: “Fieeld is a clear example of how technological progress and football can have a positive impact on society and improve the quality of life, this is why we have developed this project. In Santander, we support sport because we are committed to progress of society.”
Fieeld has the support of IBSA, which plays a leading role in the development of sports for people with visual impairment.
To present Fieeld, Santander today launched a video featuring Nicko, a blind Brazilian boy who is a great fan of Palmeiras and whose mother plays the part of commentator for all the games.
The video, including an audio described version, can be found at www.footballcan.com.
FIFA awarded this very touching story the best fans in the world prize at their most recent annual gala last September. With Fieeld, Nicko can now enjoy a unique experience: using his fingertips to feel the goals scored in the Libertadores Cup, the most important football competition in Latin America.
Next Saturday, 23 November 2019, Flamengo from Brazil and River Plate from Argentina will play the final of this competition in the Estadio Monumental in Lima, Peru. This why Santander have organised a number of presentation events this week in Brazil, Argentina and Peru. The event in Brazil will enjoy the participation of Ronaldo Nazário, Santander's ambassador and the stars of the video: Silvia Grecco and Nicko. In Argentina, activities will feature Argentina’s blind football team "Los Murciélagos" (The Bats).
With this project, Santander has taken a further step in its commitment to show how football can have an impact on society and improve the quality of life, with greater and better inclusion. It is an essential part of #FootballCan, Santander's commitment strategy for the positive impact that football has in the society.
Banco Santander sponsors some of the world's most significant football competitions: the Libertadores Cup for the last 12 years, the UEFA Champions League, and LaLiga Santander in Spain.